Brand ID

Lusty Chic Brand ID


Full Brand Story (Marketing MUST study this) including customer transformation is HERE.


Our Story for Customers is HERE.


-Our Mission is to make women who wear our denim feel sexy and comfortable. We offer them with a selection of clothes that are to become their "favorite jeans" from the first time they put it on. Girls of all body shapes would find plenty of stylish pieces that fit them well and become the secret of great daily look. Most of our jeans come with a hint of spice to let every women who wears Lusty Chic to feel like a star.


-Our Vision is to become most favorite brand for women who struggle to find good quality jeans online that would fit them well, and look great on them, not the first time only, but also after many washes. We want to become the most desired women jeans brand there is.


-Target Audience: We supply denim pieces for any occasion to women aged 24-34 Singles and Independent, mostly living in large cities, urban, low-mid range budget, love dressing up day and night no matter the occasion, love shopping, coffee with friends, dinning out, holidays, we are fashionistas and "very Instagram".


-Our Personality


WE ARE BOLD and SPICY, we are Seductive and Confident.


We are NOT super sweet, joyful, overtly happy, very lovable, satisfying everyone

We are NOT salty, tough, dominant, raw, rough

We are NOT sour, youthful, free-spirited, daring, differentiating

We are NOT, bitter, sober, serious, modest, fresh


-Tone of voice: going in line with Our Personality, seductive, enticing, confident and relatable. However, we don't take ourselves too seriously and that can be inferred through the words and visuals. We want our customers to relate to us and connect with the brand. We aim to emphasize on desireful "single ladies" world. 


IMPORTANT: We are by no means vulgar or overtly sexual. Please make sure to study the brand ID well!


USP: Great product range with stretch fabric in every product offering perfect fit.


Logo Guidelines - you can access our LOGO files HERE

Primary colors: white, black, grey

Secondary Colors: blue, red, peach and yellow


Tagline: "House of your Favorite Jeans"


Direct competitors and best inspiration:


Links for the photography and video footage:


 LOP - Location Pictures - are HERE


More links to be inserted here very soon. You can also use product pictures from our website.


Any form of Paid Advertising is ONLY allowed for products in this collection: HOT PICKS (click to access)